Are you underestimating the power of having a website for you small business? Have you heard that it’s important to have a web presence but other than making it your business card on the internet but other than that you’re at a loss for what a website can do for you?
Sure, the clients that you have now may find your website when they’re in a pinch and they forget what your telephone number is but do you know how you can use a website to build your business? Once upon a time, people would search in the phone book for businesses in their local area. Now your customers will be searching the internet for everything from dry cleaners to divorce lawyers and everything in between. How can you ensure that those paying customers find your website over your competition?
Even thought having a website that is appealing to the eye is nice and something that you might want to show to your friends and family, a website that is build with search engines in mind will bring paying customers to your door. A website that contains pieces that tell the search engines what your site is about and what services you provide will appear first when John Q Public goes searching to solve a problem that he might be having in his life.
Let’s say that a disgruntled housewife has just found lipstick on her husband’s shirt for the fifteenth time. She’s hopping mad and she wants to find a good divorce attorney and fast. Or what if a tree comes down on a homeowners roof in the middle of the night and he needs a roofer to take care of the problem as fast as possible. The first thing that these two people are going to do is to search online for someone locally to take care of their problem. They’re not going to go digging for a newspaper or through the mail looking for a coupon. They’re going to find a solution to their problem online.
Now, will your consumer find you? If you don’t have a website they’re not going to find you at all. If you do have a website and your currently ranking on page 9 of the search engine results for keywords that customers use to search for your business, chances are slim to none that they are going to choose you.
People in general are pretty lazy but you can use this fact of human nature to your advantage when we’re talking about websites. The majority of people who search the internet click on the number one listing for anything that they type into a search engine. If you’ve never experienced having a website in a number one spot then you are in for some fun. Your phone will ring so frequently that you’ll think that someone is messing with your mind and the boost to your business will be seen even before you check to see where your website is ranking.
A well optimized web page and a good a good search engine marketing strategy is the best way to get the most out of your website. Even though there are huge companies out there that claim to have the best in the business working for them, many of these companies just don’t have the skills and know how to achieve and maintain those top rankings over the long haul.