New York city is the ideal place to start and grow a business for those who understand how to gain notoriety and remain relevant while running an Internet business. But for those who just can’t seem to increase web traffic and for whom conversion rates are insignificant, the skill of a New York City SEO expert is badly needed.
Web Traffic: We all want it, and we all need it, but how do we capture it? Many business owners have lost considerable amounts of cash, while falling victim to those who pretend to offer the ideal search engine optimization strategy.
So, is there anything specific that a business owner can do to increase their online visibility and resulting web traffic? Partnering with a reputable New York City SEO expert is the answer. But how can you tell if your supposed expert really knows their craft?
Asking your potential New York City SEO expert the following six questions will help you hire an expert worth your time and money:
First Question: Can you explain to me what makes on-site and off-site SEO different? Off-site optimization is the process of having quality sites link to your website an on-site strategy is the enhancement of your existing site. If they can’t answer the above question, check them off your short list.
Second Interview Question: How do you demonstrate your effectiveness? Which analytic or tracking tools will you use to chart your progress? Use of Google Analytics or a comparable alternative is an acceptable method.
Question 3: What recent changes have you seen in SEO methodology, and how might these changes affect how you optimize my site? The optimization industry is continually changing. The potential consultant must be able to give you a clear and lucid answer.
Question 4: Can you give me an estimated time frame for how long improvement will take? Short-term spikes in ranking are never a permanent solution; therefore, this would not be the right expert.
Fifth Interview Question: Can you tell me the pros and cons for search engine optimization versus a pay-per-click (PPC) strategy? PPC can be a good short-term strategy, but SEO should be used for consistent and long-term growth. There’s no way around this fact, and anyone who tells you otherwise should be… you guessed it: removed from your short list.
Sixth Question: Do you operate as a single contractor or do you collaborate with others during this process? You need to be in constant contact with your so-called consultant. If they shy away from open lines of communication, check them off your short list.
So that’s that: Six questions that will help your find the New York City SEO expert to help you boost your web traffic and sales conversion rates. And if the interviewee fail? Move on to the next. New York City never sleeps, so we’re confident you’ll find another expert awake at any hour.